How to get a website quote you can compare

A five-page plumber site and a 40-page multi-location brand are not the same project. That is why a single number on a homepage is either a starting price or a fantasy.

We publish starting prices: Website Refresh from $1,500, a new business site from $3,000, and monthly website plans starting with Web Care. The quote is still custom because your pages, photos, and mess are not the same as the last client's.

What to send so the quote is not a guess

You do not need a brief from a Fortune 500 RFP.

One goal for the next few months. More calls, more form fills, more bookings. Pick one. "More presence" is not a goal.

The current URL, plus what embarrasses you and what you are scared to break (old blog posts, rankings, a booking tool).

Two or three sites you like and one you hate. Links beat adjectives.

Who says yes. If design approval is a committee of five, say so. The timeline depends on it.

Whether copy and photos exist. Ready assets mean a faster launch. Starting from scratch means we are writing or you are. That belongs in the price.

A budget range helps. You can keep it private. It stops us from proposing a rebuild you cannot buy.

What should be in the proposal

  • Pages and templates included
  • Refresh vs rebuild, in plain language
  • Forms, redirects, analytics
  • How many revision rounds
  • A timeline with "you look at this on week 2"
  • What happens after launch (care, or you are on your own)
  • What is not included (extra photography, a hundred product uploads, ads)

If the PDF is a price and a stock photo of a laptop, keep shopping.

Questions worth asking

  • Who does the work: staff, contractors, or a handoff you will never meet?
  • How do you handle redirects if URLs change?
  • What does the first month after launch look like when something breaks?
  • Can we phase it (fix the homepage now, service pages later)?

We are a US-based team. If a vendor will not say where the work is done, assume you will find out when you need a change on a Tuesday.

Red flags

No questions, just a number. "Unlimited pages." No mention of mobile or backups. Confusion about who owns the domain and the admin login. Silence about the week after launch.

An instant fixed price with zero questions is a template. Treat it that way.

How long a quote should take

A straightforward refresh: a couple of business days after a short call or a form. A rebuild with a migration: longer, because we have to look at what is there. If someone needs a paid discovery sprint, they should say why.

We aim to reply within a day. The form is here.

Comparing two quotes

Line up scope, timeline, who you talk to, and what happens after launch. The lowest number wins when the work is identical. It usually is not.

If you want ours, send the URL and the goal. That is enough to start.

Related reading

Related reading

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